Zomato’s insane marketing Strategy

“Zomato — they’re not just delivering your food, they’re dishing out marketing lessons hotter than a plate of Mirchi ka Salan 🍛! With an organic traffic of 136,916,532 users per month, and 371 ranking in India for traction. the recipe for their success is just as juicy and satisfying as your favourite Biryani!

Bhai log, ever thought your love for Paneer Butter Masala could teach you marketing lessons that are as spicy as that extra Mirchi in your dish?

Their witty and relatable billboard advertisements such as “Nowadays, people don’t even leave reviews for their crushes, but rate their food on Zomato.” have garnered significant attention, leading to a trend where other brands have also joined the list with their hilarious billboards. 😂

Remember the audacious “MC.BC (Mac n Cheese / Butter Chicken)” campaign? This campaign sparked a debate over its bold humour, but despite the controversy, it had a significant impact, drawing attention and conversation around the brand.

Their strategy of engaging with the audience by posting on trendy topics and creating content that resonates with their viewers has undoubtedly contributed to their success.

Their marketing strategy isn’t about splurging on Bollywood stars or high-profile influencers. It’s their sassy humour, relatability, and a deep understanding of their audience — a perfect recipe that’s as irresistible as a plate of hot Samosas.

So, let’s raise a ‘toast naan’ to Zomato’s killer marketing strategy. Remember, behind every satisfied foodie, there’s a marketing genius delivering hot success.

Fancy a chat? Drop a comment below. Do you think Zomato’s spicy marketing strategy could add some ‘tadka’ to your business? Or are they just stirring an empty pot?